Advertising and Promotion of Private Practice: Ethical Issues

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Lactation consultants in private practice will need to use advertising and promotion as part of an overall strategy to develop and maintain relationships to start, grow and scale their private lactation consulting practice. Accomplishing that ethically, however, is of paramount importance for their clients, as well as for their adherence to the Code of Ethical Conduct, and their continued ability to gain the trust and respect of the community they service. This short session reflects common issues that IBCLCs in private practice often face: (1) attracting clients, (2) selling goods in addition to consulting services, and (3) truth in advertising.
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